About Silver Lining
Mission:
Our goal is to expand the possibilities for online advertising by making physical networks into publishers of online content within their networks. We are committed to providing a simple to use and dependable service that makes this possible.
Founders:
Fred Moyer is the creator of the patented technology behind Silver Lining and he is responsible for managing the development of our software. Fred is an Apache, mod_perl, and PostgreSQL technology expert. He served as CTO of Digital Campaigns, where he headed development for the ePhone, Broadcast, and eWalk applications. Fred has contributed to several CPAN modules and also an avid mod_perl hacker. Additionally he holds advanced engineering degrees from U.C. Davis and the University of Nevada Reno.
Hans Eisenman helps direct business
development and corporate strategy for Silver Lining. Hans has always
been interested in the points where life and technology intersect. So
it is no wonder he accepted Sky Dayton's offer to join Earthlink
in 1995 as one of its first executives. When he arrived, Earthlink was
a budding start-up with less than a hundred employees and just a few
thousand customers. In his role as the VP Administration, Hans helped
the Earthlink team grow to several thousand employees and more than 5
million customers.
Since that time Hans has both consulted and
held senior development positions creating new lines of business in the
area of technology and the financial services sectors. He sees Silver
Lining as a workable model for propagating Wi-Fi to the world without
placing the distribution costs directly on the backs of consumers.
Jeff Lennan is responsible for product management for Silver Lining. He has over 10 years experience in software product management and the operations of campaigns and strategic marketing. In 1999 Jeff founded Digital Campaigns, Inc. and helped raise over $5 million in venture capital for the start up. In 2003, Jeff helped found Winning Mark, LLC a campaign media firm with clients including the Sierra Club, Susan G. Komen for the Cure, and Humane Society of the United States.
